This week I am in Mexico City for the SIAR. This is one of my favorite cities in the world, but unfortunately I will not get to see much more than the inside of the Four Seasons this trip. The show officially runs from Tue-Thurs, and the lineup this year is fantastic. Some of the brands showing include:
- Audemars Piguet
- Jaeger le Coultre
- A Lange Sohne
And for independents you have, among many others:
- Greubel Forsey
- Maitre du Temps
- Richard Mille
The show is open to the public. Last year there was something like 3000 visitors. I man the showcases while Max gives interviews. I generally take a pretty active approach – some people stand and wait for guests to ask questions about the watches, I like to get them out of the cases - make people comfortable holding them and talking to me. Standing for 8 hours gets a bit rough, but it really is one of my favorite parts of this job.
Anyway, this week I hope to share some pictures and stories from the show. Keep checking back in!